02 Expertise

Travel Media Buying + Marketing Expertise

“On the ground. In the air. Engines on.”

– W+K for Delta

Travel Media Buying: Influencing Travel Decisions

Throughout the travel planning journey, great travel media buying aims to inspire planners and put “heads in beds.” Our deep experience in travel gives us a clear methodology for travel and hospitality media buying that delivers, whether your business is rooms, cabins, seats or experiences:

  1. Improved brand awareness,
  2. Increased direct bookings,
  3. Measurable, incremental revenue, and
  4. Repeat guest loyalty.

Travel Media Strategy Experience

Travel brands are held to extraordinarily stringent ROI standards. Travel is a business of perishable, time-sensitive inventory. Travel contends with commodifying OTAs and intense pricing pressures.

Our best work in media planning and buying for travel and hospitality exceeds performance and ROI expectations, while aiming to capture travelers’ imagination. Through innovative travel media planning, we develop and implement campaigns that engage with travelers – seeking inspiration and yearning to share braggable travel memories.

Criterion Global’s travel and hospitality client experience spans 3 core categories:


Travel and hospitality media planning is a specialty for Criterion Global. Since our founding, travel has been the focus of roughly one third of our business. In this span of time, few industries have experienced more disruption of traditional practices than travel and hospitality.

Digital innovation is shaping the future of travel, influencing how travel is priced, sold, and marketed. From paid social to multilingual metasearch, our clients remain a step ahead through our globally minded marketing strategies and valuable ad tech infrastructure.


-Competitive Brand Landscape Analysis

-Communication mapping (right message, right time)


-Effectiveness Analysis of Current Media Buying

-Paid Media Strategy for Brand Awareness, ROAS

Media Buying

-International Travel Media Buying

Programmatic Media Strategy


ROAS-based reporting

– Cross-property media measurement (hotels)

– Destination Marketing Organizations (DMOs) Measurement

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