What is the Amazon ads partner network and how it works?
The Amazon Ads Partner Network is a program that allows advertising agencies, marketing services providers, and other Amazon partners to provide advertising solutions to clients who want to advertise on Amazon. This program allows these partners to become certified and authorized to sell Amazon’s advertising products and services, which include sponsored products, sponsored brands, and sponsored display ads.
The Amazon Ads Partner Network also provides advertisers with access to advanced Amazon Advertising tools, including Amazon DSP (Demand-Side Platform), which allows advertisers to programmatically buy display and video ads both on and off Amazon’s owned and operated sites. Partners can also provide their clients with insights and reports on their ad campaigns’ performance and help them make data-driven decisions to improve their ROI.
Is it specifically for Amazon Partners?
Yes, the Amazon Ads Partner Network is exclusive to certified Amazon Advertising partners. To join the program, companies must apply and be accepted by Amazon after demonstrating their expertise in managing Amazon Advertising campaigns.
Once accepted into the program, Amazon Ads Partners gain access to a range of benefits, including training and certification resources, technical support, and co-marketing opportunities with Amazon. They also receive access to a range of tools and resources designed to help them manage and optimize their clients’ Amazon Advertising campaigns, including access to Amazon’s demand-side platform (DSP).
As such, only certified Amazon Advertising partners can participate in the Amazon Ads Partner Network, and advertisers must work with one of these partners to access the program’s benefits.
Why is this relevant for Advertisers and CMOs?
For advertisers and chief marketing officers, the Amazon Ads Partner Network is essential and relevant for several reasons:
- Access to Certified Experts: The program gives advertisers and CMOs access to a network of certified Amazon Advertising experts who have demonstrated their expertise in managing Amazon Advertising campaigns. These experts can help advertisers and CMOs optimize their campaigns, improve performance, and achieve a strong return on investment.
- Advanced Advertising Tools: The Amazon Ads Partner Network provides access to advanced advertising tools, including Amazon’s demand-side platform (DSP). This allows advertisers and CMOs to programmatically buy display and video ads both on and off Amazon’s owned and operated sites, giving them greater control over their advertising campaigns.
- Improved Campaign Performance: By working with certified Amazon Advertising partners, advertisers, and CMOs can improve their campaign performance by leveraging expert insights and best practices. This can help them optimize their campaigns for maximum results and achieve a stronger return on investment.
- Cost-Effective Advertising: The Amazon Ads Partner Network provides advertisers and CMOs with cost-effective advertising solutions that are tailored to their specific needs. This can be especially attractive for smaller brands or businesses that have limited advertising budgets.
- Co-Marketing Opportunities: Amazon Ads Partners can take advantage of co-marketing opportunities with Amazon, which can help them increase their visibility and exposure among a highly engaged and diverse audience. This can help advertisers and CMOs build brand awareness, loyalty, and advocacy, which can translate into increased sales and revenue.
Overall, the Amazon Ads Partner Network is an essential program for advertisers and chief marketing officers looking to advertise on Amazon. By partnering with certified advertising professionals, they can create more effective campaigns, save time and resources, and benefit from Amazon’s advertising platform’s full potential.