Paid Advertising Specialist / Media Buyer (Energy & Industrial Clients)
About Criterion Global
Criterion Global is a rare independent international media strategy and buying agency supporting brands that operate in complex, regulated, and geopolitically sensitive environments. We help organizations communicate effectively across markets where nuance, credibility, and discipline matter more than scale alone.
Our teams work collaboratively across regions, combining global perspective with market-specific expertise. We are intentionally selective, and our clients rely on us for thoughtful execution in environments where mistakes are costly.
This Role
The Paid Advertising Specialist / Media Buyer will support paid media campaigns for energy, infrastructure, and industrial clients operating in or around Azerbaijan and the broader region.
This role requires careful execution, strong platform discipline, and an understanding that communications in this category are not interchangeable with consumer performance marketing. You will work closely with Criterion Global’s global strategy and compliance-aware teams, contributing local market knowledge while operating within tightly defined standards.
Core Responsibilities
- Execute paid media campaigns supporting energy and industrial sector communications
- Manage digital advertising across platforms appropriate for regional and sector-specific needs
- Ensure campaigns align with regulatory, reputational, and brand-safety considerations
- Coordinate closely with global teams on messaging, approvals, and pacing
- Monitor performance and delivery against defined objectives
- Maintain strict operational accuracy across trafficking, budgets, and reporting
- Support stakeholder-ready reporting with clarity and discretion
- Flag risks, sensitivities, or platform constraints proactively
Requirements & Qualifications
- Experience executing paid media or digital advertising campaigns
- Familiarity with energy, industrial, or B2B communications environments
- Strong attention to detail and respect for governance and approvals
- English fluency required; additional regional languages a plus
- Ability to operate within structured, high-accountability workflows
- Collaborative working style with sound independent judgment
- Comfort in a contract-based, ongoing engagement model
What Success Looks Like
- Campaigns execute cleanly, safely, and on brief
- Global teams trust your operational reliability and discretion
- Media activity supports broader strategic and reputational objectives
- Risks are identified early and managed appropriately
- Consistent delivery within complex stakeholder environments
What We Offer
- Ongoing contract engagement with stable scope
- Exposure to complex, high-stakes industry clients
- Close collaboration with senior global media and strategy teams
- Clear frameworks, expectations, and support
- A thoughtful, disciplined agency culture that values precision over volume
Compensation, Payment & Contractor Status
To support an efficient and transparent review process, applicants are asked to briefly describe their preferred compensation structure (e.g., hourly, daily, project-based, or retainer) and their proposed rate or fee range, including currency. All engagements are offered on an independent contractor basis only and do not create an employment, partnership, or agency relationship. Compensation information is requested for planning and evaluation purposes and is non-binding; final terms will be subject to mutual agreement, defined scope, availability, jurisdictional and tax requirements. Where applicable, payments to international contractors may be made in the agreed local currency or USD, with any foreign exchange conversion handled at prevailing market rates through the Company’s designated payment provider.
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Notes
Criterion Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
Employment at Criterion Global is based on substantive ability, objective qualifications, and work ethic—not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
Base pay is based on market location and may vary further depending on individualized factors such as job-related knowledge, skills, experience, and other objective business considerations. Depending on these same considerations, the total compensation package may also include other elements, including bonuses or additional awards, along with healthcare, educational, and/or other benefits (subject to eligibility criteria such as 401(k) participation). Details of any benefit plans will be provided if an offer is extended.
If hired, employment will be at-will, and the company reserves the right to modify base salary and any discretionary compensation or benefits programs at any time based on individual performance, department performance, company performance, or market factors.
Disclaimer
Fake job scams are increasingly common, and scammers may impersonate personnel to seem more convincing. Criterion Global does not use instant messaging to contact prospective employees or conduct interviews. We never require prospective employees to send personal information or incur fees as part of our recruiting process.
If you believe you have been the victim of a scam, please call +1 646 330 4673.