Criterion Global

Ecommerce + Retail Growth

"“We want to sell satisfaction, not just merchandise.""

Herbert Marcus
Ecommerce + Retail Growth

Ecommerce Ads: When + Why

In the past decade, rising ecommerce advertising costs have driven customer acquisition costs (CAC) higher across nearly every category and market. For many brands, the realization that their early CAC math no longer holds can be sobering. Whether launching ecommerce ads or recalibrating an existing strategy, understanding when and why CAC rises — and how to make it fall — is essential.

As an innovative ecommerce media agency, we anticipate and adapt to shifts in how consumers discover, shop, and stay loyal. Today’s shoppers demand both convenience and novelty. Ads must surprise, delight, and deliver — while strategy stays agile. The most successful brands treat optimization with the same rigor as brand launch strategy.
.
Our work spans brands large and small, uniting ecommerce and retail marketing in a truly omnichannel approach. Because the future of retail isn’t digital or physical — it’s both.

1. Retail Experience

Our empirically-backed ecommerce media planning and buying come tested by long-term relationships with leading ecommerce and retail businesses. Some of our retail and ecommerce media planning experience includes:

2. Ecommerce Advertising Perspective

Our retail and ecommerce advertising services are comprehensive. We address marketing challenges across the full omnichannel retail ecosystem, including, but not limited to:

  • 1st and 3rd party data strategy
  • Attribution analytics
  • Affiliate strategy
  • Emerging platforms
  • Cross-border trade
  • Regulated retail markets – such as COPPA-regulated target markets

Above all, we understand that the face of ecommerce is constantly changing, and so too should customer acquisition strategies. Like our clients, we evolve.

360° Ecom Strategy

  • Competitive planning
  • Media buy auditing
  • New market analysis

Planning for Paid Media

  • Ecommerce Strategy Planning
  • Growth/Acquisition
  • Feed-based pipeline planning
  • Agile retail media planning

Ecommerce Ads Optimization

  • Ecommerce ads + auditing
  • Programmatic strategy
  • Affiliate management
  • Channel optimization

Measurement

Ecommerce + Retail Growth | Criterion Global