05FAQ
101 Digital Advertising Concepts Every CMO Should Know
A quintessential index of key terminology, formulae, and digital advertising concepts for CMOs and seasoned marketing professionals.
A.
What is Privacy Preserving Ad Measurement?
What are 'Ad Ops' (Ad Operations)?
What is ARPU (Average Revenue Per User)?
What is AVOD and How Does it Fit into the Streaming Landscape?
What is Ad Reach?
What is Ad Serving?
What is App Tracking Transparency (ATT)?
What is Audience Based Marketing?
What is an Ad Exchange and What is its Role in Digital Advertising?
What is the Amazon Advertising Partner Network?
What is the Awareness Consideration Conversion (ACC) Funnel?
C.
How Can I Calculate CTR (Click-Through-Rate)?
How Can I Calculate CTR (Click-Through-Rate)?
What are Consumer Packaged Goods (CPG)?
What are Tracking Cookies in Digital Advertising?
What is CPC? CPC Calculator
What is Connected TV (CTV) ?
What is Customer Retention Rate?
What is a Customer Data Platform (CDP)?
What is a Customer Data Platform (CDP)?
What is the CPA Formula?
What is the CPLC Meaning (Cost-Per-Link-Click)?
What is the Cost per Lead (CPL) Formula?
D.
What are Direct Response Campaigns?
What is DTC Marketing (Direct-to-Consumer)?
What is Data-Driven Marketing and Why is it Essential for Growth?
What is Dayparting in Broadcast?
What is Deep Linking in Mobile Marketing?
What is Display Advertising and What Types of Display Ads are there?
What is Display Advertising and What Types of Display Ads are there?
What is Dynamic Creative Optimization?
What is a DMA (Designated Market Area)?
What is a DMA (Designated Market Area)?
What is a Data Clean Room and Why is it Gaining Prominence?
What is a Data Management Platform (DMP)?
What is a Deal ID in Advertising?
M.