What services does Criterion Global offer?

We offer comprehensive international media services including media planning and buying, MarTech consulting, digital media strategy, multilingual SEO, and data/shopping feed syndication. We specialize in global expansion advertising for top brands.

How does Criterion Global approach international media buying?

We treat media buying as an investment with expectations of return. Our independent status allows us to provide objective counsel untethered from network-wide consolidated dealings. We navigate complex international markets considering regional technology use, cultural sensitivities, and market-specific advertising regulations.

What makes Criterion Global different from other media agencies?

As an independently owned agency founded in 2008, we combine strategic thinking of management consulting with the flexibility and fast turnaround of an independent agency model. We use proprietary tools like Budget BlueprintSM for cross-market analysis and have offices in Miami, New York, and Singapore to serve clients globally.

Do you work with international clients?

Yes, we specialize in international clients and global expansion. We work with brands across the US, Asia-Pacific, Latin America, and worldwide. Our multilingual capabilities include English and German, and we have extensive experience helping brands enter new markets.

Luxury Hotel Marketing

"On the ground. In the air. Engines on."
— W+K for Delta

Luxury Hospitality Marketing: Influencing Travel Decisions

Throughout the travel planning journey, great travel media buying should aim to inspire planners and put “heads in beds.” Our vast experience as a luxury hotel marketing agency for blue-chip hospitality brands has given us a clear methodology for a paid media strategy that delivers, whether your business is rooms, cabins, seats, or experiences:

Improved brand awareness,
Increased direct bookings,
Measurable, incremental revenue, and
Repeat guest loyalty.

1. Travel Media Strategy Experience

Travel brands are held to extraordinarily stringent ROI standards. Travel is a business of perishable, time-sensitive inventory. And as a luxury hotel marketing agency, we contend with commodifying OTAs and intense pricing pressures.

Our best work in media planning and buying for hospitality and hotel marketing exceeds performance and ROI expectations while aiming to capture travelers’ imagination. Through innovative media planning, we develop and implement campaigns that engage travelers – seeking inspiration and yearning to share braggable travel memories. Criterion Global’s hotel marketing and hospitality client experience spans 3 core categories:

Destination marketing organizations, and economic development bureaux,
Luxury hotel brands, as well as
Trains, cruises, and international air carriers.

2. Luxury Hotel Marketing Agency Perspective

Luxury hotel marketing and hospitality media planning is a specialty for Criterion Global. Since our founding, travel has been core to our business. In this span of time, few industries have experienced more disruption of traditional practices than travel and hospitality.

Digital innovation and generative AI continue to shape the future of travel, influencing how travel is priced, sold, and marketed. From paid social to multilingual metasearch, our clients remain a step ahead through our globally minded marketing strategies and valuable ad tech infrastructure.

3. Global Travel Ad Agency

Since the late 1990s, online travel agencies (OTAs) have steadily gained power — often at the expense of luxury brands. It’s difficult to preserve the prestige of a property when OTAs discount your rooms and still take 15–20% in commission. Beyond revenue management and occupancy, this dynamic erodes brand equity.

As a luxury hotel marketing agency, Criterion Global partners with world-class hospitality brands to counter rate erosion and reduce OTA dependency. Our approach considers property type, seasonality, market conditions, booking volume, and contract terms to shape smarter performance strategies. As OTAs and digital innovation continue to redefine how travel is priced, sold, and marketed, luxury hospitality brands must evolve — strategically and fast.