TV (CTV + Broadcast) Media Buyer / Supervisor (DACH)
About Criterion Global
Criterion Global is a rare independent international media strategy and buying agency, purpose-built for growth in the new global economy. We help ambitious brands expand across borders through agile global coverage, rigorous thinking, and true in-market capability—without the structural constraints of holding-company networks.
We believe great media outcomes are the result of strong individual judgment combined with deep collaboration. Our teams work closely across markets, disciplines, and time zones—bringing multiple senior perspectives to every investment decision. While we operate lean by design, no one at Criterion Global works in isolation.
This Role
The TV (CTV + Broadcast) Media Buyer / Supervisor for DACH will lead video investment strategy and execution across Germany, Austria, and Switzerland, managing high-value broadcast and connected TV budgets in one of Europe’s most complex and premium TV markets.
This role requires deep understanding of broadcaster economics, inventory quality, audience delivery, and negotiation dynamics across both traditional TV and modern streaming environments. You will work closely with Criterion Global’s global video, strategy, and analytics teams, contributing DACH-specific expertise while benefiting from shared frameworks, senior collaboration, and cross-market insight.
Core Responsibilities
- Lead planning, buying, and optimization of TV and CTV campaigns across DACH markets
- Manage relationships with broadcasters, streaming platforms, and premium video publishers
- Evaluate inventory quality, audience delivery, pricing structures, and value tradeoffs across markets
- Develop defensible investment strategies tailored to each DACH market’s media structure
- Collaborate with global video, digital, and analytics teams to align cross-channel video strategy
- Oversee campaign pacing, delivery, and performance measurement
- Ensure clean trafficking, QA, and post-campaign reconciliation
- Produce clear, executive-ready reporting explaining outcomes, tradeoffs, and learning
- Identify opportunities for improved buying efficiency, smarter allocation, and stronger negotiation leverage
Requirements & Qualifications
- Proven experience buying and supervising TV and/or CTV campaigns in DACH markets
- Strong understanding of broadcaster ecosystems, audience measurement, and inventory economics
- Experience working across both linear TV and streaming / addressable environments
- Ability to articulate and defend investment decisions grounded in market realities
- Multilingual capability preferred; English fluency required for global collaboration
- Highly organized, detail-oriented, and accountable
- Comfortable operating in a contract-based role while embedded in a collaborative team structure
- Bonus: experience supporting international brands or multi-market video strategies
What Success Looks Like
- Video investments consistently deliver against agreed reach, quality, and performance objectives
- Stakeholders trust your judgment on inventory quality and allocation decisions
- Strong collaboration with global paid media and analytics teams
- Clear communication of results, tradeoffs, and improvement opportunities
- Recognition as a DACH video authority within Criterion Global’s global media practice
What We Offer
- Ongoing contract engagement with long-term opportunity
- High-impact work across premium TV and CTV environments
- Collaboration with best-in-class global paid media teams
- Direct access to senior agency leadership and decision-makers
- Autonomy paired with shared accountability and support
- A culture that values rigor, teamwork, and defensible thinking over templates
Compensation, Payment & Contractor Status
To support an efficient and transparent review process, applicants are asked to briefly describe their preferred compensation structure (e.g., hourly, daily, project-based, or retainer) and their proposed rate or fee range, including currency. All engagements are offered on an independent contractor basis only and do not create an employment, partnership, or agency relationship. Compensation information is requested for planning and evaluation purposes and is non-binding; final terms will be subject to mutual agreement, defined scope, availability, jurisdictional and tax requirements. Where applicable, payments to international contractors may be made in the agreed local currency or USD, with any foreign exchange conversion handled at prevailing market rates through the Company’s designated payment provider.
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Notes
Criterion Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
Employment at Criterion Global is based on substantive ability, objective qualifications, and work ethic—not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
Base pay is based on market location and may vary further depending on individualized factors such as job-related knowledge, skills, experience, and other objective business considerations. Depending on these same considerations, the total compensation package may also include other elements, including bonuses or additional awards, along with healthcare, educational, and/or other benefits (subject to eligibility criteria such as 401(k) participation). Details of any benefit plans will be provided if an offer is extended.
If hired, employment will be at-will, and the company reserves the right to modify base salary and any discretionary compensation or benefits programs at any time based on individual performance, department performance, company performance, or market factors.
Disclaimer
Fake job scams are increasingly common, and scammers may impersonate personnel to seem more convincing. Criterion Global does not use instant messaging to contact prospective employees or conduct interviews. We never require prospective employees to send personal information or incur fees as part of our recruiting process.
If you believe you have been the victim of a scam, please call +1 646 330 4673.