B2B Paid Media

In business-to-business marketing, success depends on precision — the right audience, the right message, at the right time. Paid media is the catalyst that makes that connection: driving visibility, influencing decisions, and building brand and demand over time.

For most B2B firms, organic growth eventually plateaus. That’s when it’s time to tap into the the power of paid media to extend reach and fuel the pipeline. Whether sustaining momentum or navigating the complexities of global expansion, we build strategies that move markets.

While we’re not a B2B-only agency, our independence and experience across niche sectors make us a natural fit for global B2B leaders. We thrive in the alphabet soup of industries — the trades, the acronyms, the nuance — bringing fresh perspective where others see routine. Because in B2B, a fresh point of view can be the most powerful differentiator of all.

B2B performance marketing is the starting line, par for the course. So naturally, our B2B performance marketing services blend data, creativity, and precise international insight. That's because it's not always about mass exposure; it's about resonating with key industry influencers at the right moment. Our track record as a B2B Paid Media Agency spans diverse sectors, from finance players like Amerant Bank, N.A. looking to grow B2B accounts, to Bain Capital. We're about measurable outcomes and strategic victories, turning investments into tangible ROI.

B2B advertising platforms are crowded — full of imprecise targeting, irrelevant brands, and wasted spend. On a CPM basis, B2B often commands some of the highest rates outside of travel. Why? Because accurate data — on job titles, industries, and buying roles — is rare and expensive.

That’s where our data expertise shines. Most out-of-the-box B2B platforms aren’t built to integrate third-party data or transparent measurement. It’s contrarian but true: succeeding here requires second-guessing the defaults. With lean, intelligent infrastructure, we help B2B advertisers use external data sources to cut costs and increase precision. As a B2B paid media agency, Criterion Global goes beyond typical platforms — orchestrating campaigns that position challenger B2B brands across online and offline channels worldwide.

For today’s B2B Chief Marketing Officer, success isn’t measured in buzz — it’s measured in impact. You need to impress CFOs, drive measurable demand, and make waves across your industry. Criterion Global acts as a true strategic ally: helping you justify smart decisions, back them with data, and demonstrate results before and after each campaign. With deep expertise in paid media buying, we simplify the complexities of customer acquisition and global expansion.

We’re more than a B2B paid media agency — we’re partners to ambitious marketing leaders. Partnerships are proven in results. Our track record spans industries and continents: propelling GoDaddy.com to global recognition (and its IPO) by reaching SMEs in India, expanding ZEISS Optics’ international footprint, and helping Brookfield raise both funds and its profile as a leader in responsible energy.

Our clients stay because they grow with us. With an average tenure of more than five years, our relationships evolve alongside the marketing leaders we empower.