Export Marketing + Investment Promotion

Ninety-five percent of the world’s consumers live outside the U.S. — and 90% outside the EU. The global opportunity is undeniable, even if the challenge feels vast. For our clients, export marketing and investment promotion are as much about relevance as return. Whether you’re an exporter growing international sales or an economic development board attracting new investment, success depends on a strategy that resonates across borders.

Reports of globalization’s demise are, as Mark Twain might say, greatly exaggerated. What’s true is that the global marketplace is changing — radically and fast. Export marketing and investment promotion look nothing like they did when Criterion Global was founded in 2009, yet they remain inherently nuanced disciplines. Expanding beyond borders isn’t just a growth move; it’s a hedge against volatility and a way to thrive amid uncertainty.

Criterion Global partners with governments, trade bodies, and brands to craft media strategies that elevate reputation, attract capital, and drive sustainable global growth.

International media buying for new market expansion requires finesse and adaptability - whatever the market. Criterion Global specializes in bridging the gap between B2B and consumer marketing to ensure your brand speaks to both businesses and end-users. Here's why this holistic approach is crucial:

Criterion Global is a leader in the specialized area of international paid media buying. We have a proven track record of helping trade commissions, economic development/investment promotion boards, destination marketing and tourism organizations, and public and private companies of many sizes thrive in new markets on a global scale.

In export marketing and investment promotion, success isn’t abstract — it’s measurable. Your CFO cares about the bottom line. So do we. With an average client tenure exceeding five years, Criterion Global delivers results that go beyond impressions: measurable gains in revenue, market share, and brand equity.

Local presence matters, but local presence alone isn’t enough. To maximize the value of your in-market representation, you need strategy that scales. Criterion Global complements your on-the-ground teams with a data-driven media strategy that amplifies their efforts through precisely targeted, global campaigns. Together, we combine local insight and global reach — turning market presence into measurable growth.

Here are some real-world cases and proof points of how Criterion Global has propelled exporters and economic development boards to success:

Join the ranks of successful exporters and investment promotion boards that have leveraged the power of international media planning and buying with Criterion Global. It's not just about reaching global markets; it's about dominating them. Contact us to embark on your next chapter of global growth with confidence and measurable success.