02 Expertise

Financial / Development

“When J.P. Morgan bows, I just nod.”

– Ira Gershwin

Marketing Global Financial Services

As financial services continue to become globalised products, financial brands must communicate with customers seamlessly across touchpoints and borders. Our full-spectrum practice in media buying for financial and development brands has supported the growth of banks, funds, property developers, and consumer finance products seeking to build brand equity and impact decision making in the eyes of both consumers and commercial entities.  

Experience: Media Buying for Financial and Development Brands

This wide-ranging work in financial media buying spans consumer banking, investment banking, commercial lending, consumer finance products, international property marketing, private wealth management and projects as disparate as:

  • Credit card comparison engine seeking new customer acquisition efficiencies
  • Media planning and buying for crowdsourced real estate funding platform
  • International property marketing (new development) for Chinese multinational conglomerate, and world’s largest private property developer

Financial Marketing Perspective

Financial marketing presents specific challenges and opportunities, from understanding consumer motivations, to ensuring media planning complies with financial marketing regulations local to each market and product. Criterion Global prides itself in guiding clients through new terrain. For example, while many media giants shy away from marketing cryptocurrency and initial coin offerings (ICOs), we see rife opportunity in media buying for financial and development brands to position emerging asset classes as new stores of wealth.


-Competitive Media Buy Analysis

-Financial Media Buying Compliance Audit

-Market Entry


-Agile financial media planning (Consumer + Industry)

-Media effectiveness analysis


-Multinational Paid Media Execution

-Brand-Safe Programmatic Media Buying


Omnichannel retail measurement (online to offline for consumer finance)

-Lead Gen Reporting (Institutional + B2B)

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