Nonprofit + Advocacy

Innovation in nonprofit marketing strategy is in high demand as organizations seek the capital donations needed to build relationships, earn trust, and remain competitive in a world of campaign appeal messaging. Criterion Global’s non-profit marketing strategy relies on data-backed strategies to create engagement for mission-driven clients.

Our capabilities serve the needs of museums, foundations, non-profits, international NGOs, higher education institutions, social enterprises, and other advocacy groups to generate attention and accelerate their impact globally. Since our inception, advocacy and cause marketing have grown as a practice area, given our international scope and specialized media buying capabilities.

As is true for all our clients, demonstrating efficiency is key to winning stakeholder support. Non-profits need the measurability and flexibility of media to drive donor support and raise awareness of their work. Our work in non-profit media buying affords tremendous advantages in efficiently reaching audiences as they consume content, visit crowdfunding sites, and engage with similar interests on social media. Each step of this work is backed by data to target the best possible audiences. What's more, data enables us to reach supportive audiences ready, willing, and able to help fund the important work of nonprofits in society and culture.

For mission-driven organizations, paid media is pivotal in amplifying visibility, inspiring action, and achieving measurable impact. As an advertising agency for nonprofits, Criterion Global partners with development, PR, and marketing teams to add strategic media-buying expertise and global reach — helping organizations communicate more effectively and scale their impact.

Our global approach enables nonprofits to engage broader donor bases, diversify funding, and strengthen financial sustainability. Many of today’s most urgent challenges — from climate change and public health to human rights, humanitarian crises, and the arts — transcend borders.

Contact us to learn how our nonprofit media strategies enhance measurability, transparency, and performance across campaigns that drive real-world change.