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What is Cost per Click vs Cost per Link Click? + Avg. CPC in the US

The world of digital advertising is full of acronyms and metrics that can sometimes be confusing for those not familiar with the industry. Two common metrics that are often used to measure the effectiveness of advertising campaigns are CPC and CPLC.

CPC, or cost per click, is a metric used to measure the cost of each individual click on an advertisement. This metric is often used in search engine advertising and social media advertising, where advertisers bid on keywords and target specific audiences. In these types of advertising, the goal is to drive traffic to a website or landing page, and advertisers pay each time someone clicks on their ad.

The cost per link click average varies widely depending on the industry, the platform, and the target audience. For example, the average CPC for Google Ads in the United States is $2.69 for search ads and $0.63 for display ads, according to WordStream. On Facebook, the average CPC is $1.72, while on LinkedIn it can be as high as $5.61.

CPLC, or cost per landing page click, is a metric used to measure the cost of each click that leads to a landing page. This metric is often used in campaigns where the goal is to generate leads or sales, and the landing page is the next step in the conversion funnel.

CPC vs. CPLC: What’s the Difference?

The main difference between CPC and CPLC is that CPC only measures the cost of a click on an ad, while CPLC measures the cost of a click that leads to a landing page. CPLC takes into account the effectiveness of the landing page, which can have a big impact on the overall success of a campaign.

For example, if an advertiser is running a campaign to generate leads and they are using a landing page that is not optimized for conversions, they may be paying a high CPC but not getting many leads. By tracking CPLC, they can determine if the cost of the clicks that lead to the landing page is worth it, and make adjustments to the landing page to improve the conversion rate.

Why do Advertisers Care about CPC vs. CPLC?

Understanding the difference between CPC and CPLC is important for advertisers and chief marketing officers because it allows them to better measure the effectiveness of their advertising campaigns. By tracking these metrics, they can determine which campaigns are generating the best return on investment, and make adjustments to optimize their campaigns for better results.

It’s also important to note that CPC and CPLC are not the only metrics that advertisers should be tracking. Other important metrics include click-through rate (CTR), conversion rate, and cost per acquisition (CPA), among others.

Purpose + Takeaway

In conclusion, CPC and CPLC are important metrics for measuring the effectiveness of advertising campaigns. While CPC measures the cost of each individual click on an advertisement, CPLC measures the cost of each click that leads to a landing page. By tracking these metrics, advertisers and chief marketing officers can make data-driven decisions to optimize their campaigns for better results.