Capital-efficient media buying services deliver more growth, with more efficiency.
Capital-efficient media buying services deliver more growth, with more efficiency.
Across borders and industries, our expertise is growing our client's business.
Across borders and industries, our expertise is growing our client's business.
Paid Media Agency with Proven Results
Paid Media Agency with Proven Results
To navigate media buying investment, our first task is to question assumption.
To navigate media buying investment, our first task is to question assumption.
We look forward to hearing from you.
We look forward to hearing from you.
France is a flagship
France does not forgive a copy-paste campaign. Criterion Global, an independent international media agency with an established working history here, buys French media for challenger brands that need to be taken seriously in the market that sets the world's taste.
68 million consumers and the culture that exports taste worldwide, and one of the least forgiving markets for a copy-paste global campaign. As an independent advertising agency in France, Criterion Global buys media that reads as local, in France and across the EU.
Luxury, aerospace, energy, and agri-food, anchored by Paris: the world's most-visited country and the home market of the brands the rest of the world aspires to. Capital allocators are rotating the same direction: Lazard's mid-year outlook names strengthening non-US equity performance a core conviction, with Europe's long-term growth prospects brightened by rising investment.*
Because we are built the way French law expects an agency to work: independent, paid only by the client, with media billed transparently. Clients including Brookfield, ZEISS and GoDaddy stay with us an average of 5.5 years, and our work has been recognized by the Festival of Media and WARC.
France's 1993 Sapin Law requires agencies to act as transparent intermediaries: media is billed to the advertiser directly, and hidden margins are prohibited. As an independent agency compensated only by our clients, Criterion Global's model is Sapin-native: the transparency French law requires is how we operate in every market.
No fixed minimum, but France punishes a thin presence. The Criterion Global Budget Blueprint℠, our proprietary planning tool, identifies your Minimum Viable Market Investment℠: the smallest budget that delivers a measurable result in France, split across national and digital channels. Contact us to discuss your needs.
French media buying also runs under a law the rest of the world should envy. Since 1993, the Loi Sapin has required full transparency between advertiser, agency, and media: no hidden margins, no undisclosed arbitrage. Criterion Global operates that way in every market. In France, it is simply the law, and we are at home under it.
We plan France as a flagship: work that has to hold up in front of Europe's most demanding audience, with measurable impact to prove it. Start with the Criterion Global Budget Blueprint℠ to size the opportunity and establish your Minimum Viable Market Investment℠ for France.
*Lazard, Global Mid-Year Outlook 2026 (June 2026; Lazard is a global media AOR client of Criterion Global)
