Capital-efficient media buying services deliver more growth, with more efficiency.
Capital-efficient media buying services deliver more growth, with more efficiency.
Across borders and industries, our expertise is growing our client's business.
Across borders and industries, our expertise is growing our client's business.
Paid Media Agency with Proven Results
Paid Media Agency with Proven Results
To navigate media buying investment, our first task is to question assumption.
To navigate media buying investment, our first task is to question assumption.
We look forward to hearing from you.
We look forward to hearing from you.
The Netherlands is a gateway
Criterion Global is a leading independent international media agency, with established operations and working history in the Netherlands and a focus on challenger and globally-ambitious brands.
A 17.5M-person market and Europe's front door. We give global brands nimble, local access, and a competitive edge in global media buying in the Netherlands and beyond.
High-tech, energy, agriculture, and logistics, anchored by the Port of Rotterdam, Europe's largest. In 2021 U.S. companies led inbound investment at roughly 20%, ahead of the UK, Germany, Luxembourg, and France.
Dutch companies are frequently multinational. For brands moving in either direction, the Netherlands is the most efficient point of leverage in the EU.
Our in-depth knowledge of the Netherlands, Benelux, and beyond, becomes tailored media strategy: campaigns that aren't only seen but felt, with measurable impact to prove the value of the investment. Start with the Criterion Global Budget Blueprint to size the opportunity.
Instead of equal pushes everywhere, we concentrated spend where density would compound fastest, sequencing markets through the Randstad outward.
Nearly a decade of partnership, adapting paid media to shifting demand for travel across currency swings and an increasingly competitive landscape.
A single DSP relationship, a unified creative brief, and weekly cross-channel rituals replaced overlapping buys and inconsistent measurement.
A held-out control proved incremental lift rather than asserting it. The channel mix earned its budget quarter over quarter.
We've worked with Criterion Global as our paid media agency for nearly a decade. Marketing is a moving target, and they've been key to our success in the Netherlands and globally.
We excel in global media buying, connecting challenger and globally-ambitious brands with audiences worldwide. Our network spans clients such as GoDaddy, Brookfield, and ZEISS, with recognition from the Festival of Media and WARC, backed by an average client tenure of 5.5 years.
We value long-term relationships over short-term budget. If you’re uncertain what budget your goals require, Budget Blueprint℠, our proprietary planning tool, helps allocate investment efficiently across platforms and geographies. Contact us to discuss your needs.
A wide range: digital, social, television, radio, print, out-of-home, guerrilla, and emerging platforms. We stay abreast of the latest trends to offer a comprehensive set of options for each campaign’s unique needs.
