Capital-efficient media buying services deliver more growth, with more efficiency.
Capital-efficient media buying services deliver more growth, with more efficiency.
Across borders and industries, our expertise is growing our client's business.
Across borders and industries, our expertise is growing our client's business.
Paid Media Agency with Proven Results
Paid Media Agency with Proven Results
To navigate media buying investment, our first task is to question assumption.
To navigate media buying investment, our first task is to question assumption.
We look forward to hearing from you.
We look forward to hearing from you.
A small market, with the keys to a whole continent.
Criterion Global is an independent international media agency with an established working history in the Netherlands. Challenger brands come to us when the Dutch market is their first test of Europe.
The market where global brands test Europe before they commit to it: English-fluent, digitally mature, wired to every country on the continent. Criterion Global plans and buys it as your independent advertising agency in the Netherlands.
High-tech, energy, agriculture, and logistics, anchored by the Port of Rotterdam, Europe's largest. In 2021 U.S. companies led inbound investment at roughly 20%, ahead of the UK, Germany, Luxembourg, and France.
Dutch companies are frequently multinational. For brands moving in either direction, the Netherlands is the most efficient point of leverage in the EU.
We plan the Netherlands as the test market it is: every buy measured against the business result, and the read-out built to inform the next EU market. Start with the Criterion Global Budget Blueprint℠ to size the opportunity and establish your Minimum Viable Market Investment℠ for the Netherlands.
We've worked with Criterion Global as our paid media agency for nearly a decade. Marketing is a moving target, and they've been key to our success in the Netherlands and globally.
Brands entering Europe through the Netherlands need a partner that can carry the plan past the border. Criterion Global buys across the EU for clients including GoDaddy, Brookfield and ZEISS, with work recognized by the Festival of Media and WARC and an average client tenure of 5.5 years.
There is no fixed floor: a Dutch test only needs to be big enough to read. The Criterion Global Budget Blueprint℠, our proprietary planning tool, sets that level as your Minimum Viable Market Investment℠: the smallest budget that delivers a measurable result in the Netherlands, and a baseline for the next EU market. Contact us to size yours.
Everything a Dutch plan needs: NPO, RTL and Talpa television, radio and podcasts, Schiphol and Randstad out-of-home, national and trade print, digital, social and experiential. The mix follows where your audience is, not a standard template.
