Capital-efficient media buying services deliver more growth, with more efficiency.
Capital-efficient media buying services deliver more growth, with more efficiency.
Across borders and industries, our expertise is growing our client's business.
Across borders and industries, our expertise is growing our client's business.
Paid Media Agency with Proven Results
Paid Media Agency with Proven Results
To navigate media buying investment, our first task is to question assumption.
To navigate media buying investment, our first task is to question assumption.
We look forward to hearing from you.
We look forward to hearing from you.
Singapore is a city of 6M that runs a continent of 680 million.
Criterion Global is a leading independent international media agency. Singapore is one of our operating desks — the Asia-Pacific hub from which we plan and buy media across Southeast Asia for challenger and globally-ambitious brands.
A 5.9M-person city-state that coordinates a 680M-person region. As a digital marketing agency in Singapore, we give global brands an English-language control tower for Southeast Asia: nimble local access, regional buying leverage, and measurement that ties spend to the business result.
Singapore is Asia's control tower. The city-state is the region's leading base for multinational regional headquarters, the financial center of Southeast Asia, and an English-language market where media, contracts, and measurement all run in the language global brands already operate in. Its consumers are among the wealthiest on earth, and its infrastructure — from Changi to the MRT — is built for reach.
We run our Asia-Pacific desk from Singapore and buy media globally, connecting challenger and globally-ambitious brands with audiences across the region. Our roster spans clients such as GoDaddy, Brookfield, and ZEISS, with recognition from the Festival of Media and WARC and an average client tenure of 5.5 years — including on-the-ground work as media partner to LIV Golf's Singapore activation.
Singapore is the region's control tower: an English-language market, the leading base for multinational regional headquarters, and the point from which demand across ASEAN's ~680 million consumers is coordinated. Buying from Singapore gives a global brand one regional command post instead of a patchwork of local agencies each optimizing its own budget while nobody optimizes the portfolio.
We value long-term relationships over short-term budget. If you're unsure what your goals require, the Criterion Global Budget Blueprint℠ — our proprietary planning tool — identifies your Minimum Viable Market Investment℠: the smallest budget that can deliver a measurable result in Singapore and across ASEAN, allocated efficiently across platforms and geographies. Contact us to discuss your needs.
The real reason to invest here is what Singapore commands, not only what it contains. A campaign in Singapore is a beachhead into ASEAN's ~680 million consumers: the market from which regional demand is coordinated. Media is bought under a clear regulatory frame — the PDPA governs data, IMDA and ASAS govern advertising — across a premium ecosystem: Mediacorp and StarHub in broadcast, SPH Media and Class95 in print and radio, and the landmark out-of-home of Raffles Place, Marina Bay, and Orchard Road.
Criterion Global runs its Asia-Pacific desk from Singapore, so this is not a market we cover from afar — it is one we operate in. We turn that proximity into tailored regional strategy: campaigns measured against the business result, not vanity reach. Start with the Criterion Global Budget Blueprint℠ to size the opportunity and establish your Minimum Viable Market Investment℠ for Singapore and the wider ASEAN region.
