Capital-efficient media buying services deliver more growth, with more efficiency.
Capital-efficient media buying services deliver more growth, with more efficiency.
Across borders and industries, our expertise is growing our client's business.
Across borders and industries, our expertise is growing our client's business.
Paid Media Agency with Proven Results
Paid Media Agency with Proven Results
To navigate media buying investment, our first task is to question assumption.
To navigate media buying investment, our first task is to question assumption.
We look forward to hearing from you.
We look forward to hearing from you.
Dubai is where the world does business.
For brands that treat Dubai as a hub rather than a single market, Criterion Global is the independent international media agency with an established working history across the Gulf.
Ten million residents, two hundred nationalities, and the world's busiest international airport. Among advertising agencies in Dubai, Criterion Global is the independent built for brands whose ambitions run through the UAE, not stop at it.
Trade, logistics, finance, and tourism, anchored by Dubai: roughly 88% of UAE residents are expatriates, which makes this the rare market where 'international audience' is the domestic audience. English leads commercial media, but real planning is multilingual (Arabic, Hindi, Urdu, Tagalog) and seasonal, with Ramadan reshaping consumption, creative norms, and pricing every year.
Content regulation is real and category-specific, and media rates are negotiated in a market where relationships still price inventory. Our Gulf-region credentials run deep: Criterion Global is global media AOR for LIV Golf, planning and buying across four continents, and has partnered with Brookfield, whose $15B Global Transition Fund anchors its energy-transition franchise.
We plan the UAE as a hub: campaigns built for a domestic audience that is already international, with measurable impact across the Gulf to prove the value. Start with the Criterion Global Budget Blueprint℠ to size the opportunity and establish your Minimum Viable Market Investment℠ for the UAE.
As global media AOR, Criterion Global plans and buys LIV Golf's media in markets across four continents — a Gulf-backed brand competing worldwide.
Partnering with Brookfield, whose $15B Global Transition Fund anchors one of the world's largest energy-transition franchises, on media built for sophisticated audiences.
Media built to reach international buyers where they actually are — the kind of cross-border demand work the UAE hub makes possible.
Our Gulf work is already running at scale: Criterion Global is global media AOR for LIV Golf and plans for Copart, Brookfield and ZEISS. The Festival of Media and WARC have recognized the work, and clients stay an average of 5.5 years.
Content rules are category-specific and enforced. Alcohol, gambling and dating categories face restrictions, and creative must respect local norms. Ramadan reshapes scheduling, pricing and creative tone every year. We plan both into the media strategy from the brief, not as an afterthought.
No fixed minimum. Ramadan and the event calendar move rates enough that timing matters as much as size. The Criterion Global Budget Blueprint℠, our proprietary planning tool, sets your Minimum Viable Market Investment℠: the smallest budget that delivers a measurable result in the UAE, timed to the Gulf calendar. Contact us to plan yours.
