The Global Media Agency, Redefined
"If you always do what you've always done, you'll always be where you've always been."
Redefining the Global Media Agency
Since our founding in 2008, we’ve worked to build a nimble global media buying solution for brands with big ambitions. Along the way, we’ve redefined the global media agency model. How? First, we deliver the macro thinking and high standards more often found in management consulting. Then, to activate our thinking, we provide the in-market reach, flexibility, and fast turnaround that only a truly independent agency model can deliver.
As an intelligent global media agency, we treat media buying as an investment: with expectations of return. In our experience, this is not the norm in advertising, which sees ad spending as a means unto itself.
1. Independent (Global) Perspective
We define international media buying as media planning and buying managed outside a brand’s home market. Global media agency servicing demands cross-market agility and perseverance. We’ve been the agency of choice for leading brands entering new markets, both against the backdrop of established and emerging economies.
From market entry to advanced growth, we develop clear, consolidated strategy specific to each client’s long-term objectives. As experts in multinational media buying, we expertly navigate competitive landscapes, regional technology use, creative considerations, cultural sensitivities, and market specific advertising regulations. We never underestimate the power of global knowledge and local values.
2. Global Media Agency Infrastructure
We bring disciplined strategy and efficient execution to global media assignments. Supported by established infrastructure, cross-cultural expertise, and an international team, we manage omnichannel campaigns across key markets. Our work spans shopper marketing in Malaysia, multilingual search across Europe, and linear television in Japan. Criterion Global’s capabilities position us as a reliable international media buying partner for leading brands worldwide.
Strategic Frameworks
- Budget BlueprintSM: cross-market analysis + planning
- Cost-benefit and timing analysis
- Market assessment
- Market-specific best practices
Tactical Benefits
- Multilingual search engine marketing
- Clearance-to-air
- Competitive analyses
- Creative adaptation (local), USP, costs
Financial Benefits
- Market-specific buying strategy
- In-market negotiation
- Cost benchmarking
- Value-add negotiation
Management + Optimization
- Time-to-market
- Market-specific measurement
- KPI, ROAS benchmarking
- Cross-market measurement normalization
3. A New Take
Whether your global media agency needs are tactical ("we need coverage this summer around the Paris Air Show") or transformational ("we're expanding to North America, LATAM, APAC, etc."), odds are we've helped others in your place achieve great things.
Contact us to schedule a conversation on how a Criterion Global's global media agency services can power your global growth.