What services does Criterion Global offer?

We offer comprehensive international media services including media planning and buying, MarTech consulting, digital media strategy, multilingual SEO, and data/shopping feed syndication. We specialize in global expansion advertising for top brands.

How does Criterion Global approach international media buying?

We treat media buying as an investment with expectations of return. Our independent status allows us to provide objective counsel untethered from network-wide consolidated dealings. We navigate complex international markets considering regional technology use, cultural sensitivities, and market-specific advertising regulations.

What makes Criterion Global different from other media agencies?

As an independently owned agency founded in 2008, we combine strategic thinking of management consulting with the flexibility and fast turnaround of an independent agency model. We use proprietary tools like Budget BlueprintSM for cross-market analysis and have offices in Miami, New York, and Singapore to serve clients globally.

Do you work with international clients?

Yes, we specialize in international clients and global expansion. We work with brands across the US, Asia-Pacific, Latin America, and worldwide. Our multilingual capabilities include English and German, and we have extensive experience helping brands enter new markets.

04.Insights

Cuestionar las suposiciones

Para orientar la inversión en compra de medios, nuestra primera tarea es cuestionar las suposiciones. Esperamos que los insights que hemos recopilado en esa búsqueda sean un recurso valioso para las marcas con ambición global.