Luxury media buying, at its best, lends surprise and delight to brand discovery and customer acquisition. As the luxury market has grown exponentially larger, and as emerging economies develop refined appetites, well-funded start-ups and experienced but embattled legacy brands continue to fight for share of mind and market.
Luxury media buying plays an outsized role in this battle, as those brands that survive and endure are those which maintain relevancy to the culture surrounding them.